Captain America, The Winter Soldier Promotional Campaign

The Winter Soldier is a film part of the Marvel universe series. It is one of the sequels to both 'The First Avenger' and 'The Avengers Assemble'. The comic character Captain America is the super hero in the film. The Winter soldier was first released in the UK on the 26th of March and then released over a week later in the US on the 4th of April.

In July 2013, 8 months before the film was released, a poster was published of his damaged shield. This created the initial interest and excitement for the films from the franchise fans. The cast also attended the 2013 San Diego Comic-Con and sat at a panel. In October 2013 Marvel released the first trailer for The Winter Solider, the trailer was a huge success and made fans very excited for the film to come. The trailer revealed plenty of action and banter which was exactly what the fans needed to see. The trailer had 23.5 million views in only 24 hours which goes to show how effective a trailer is in advertising a film.

On February the 2nd 2014 at the Superbowl Marvel advertised the film at $4 million per a 30 second spot. Later on in February Gameloft announced that a game would be released at the same time as the film. The aim of this would be to attract even more audience from a different source of attraction. For example, children who do not necessarily use websites like YouTube, may find out and become interested in the film through seeing the app and downloading it on the apple app store or the google store.

Fans spread advertisement all over social media through posting photos made on the 'Captain America Experience' app. This was an app that enabled fans to take photos of themselves with a Captain America filter. On March 18th a one hour special aired on ABC called 'Marvel Studios: Assembling a Universe' which included a sneak peak clip of the new Captain America film. In the weeks leading up to the film and after the film release, the cast took part in many interviews with TV presenters and online stars. Finally, Samuel Jackson appeared in the Sky broadband adverts for a while to promote the film.