The Theory of Everything Promotional Campaign

The Theory of Everything was released in the United States on 7th November 2014 at the Toronto International Film Festival. The film spread over two months across the world and released in Britain on the 1st of January 2015. The film is based on the life of the famous physician Stephan Hawkins and focuses on his love life as he slowly degrades with motor neuron disease. The film was produced by working title films and distributed in America by Focus Features. On its opening weekend the film was released in five theatres and made $207,000. The film was distributed in Canada by Entertainment One Films and distributed internationally by Universal Pictures. The film made $122,873,310 in the box office worldwide.

The First trailer was released on the 7th of August 2014. To promote the film universal had a budget of $50,000. They used the little money they had to partner with RadiumOne; RadiumOne are an online advertising platform. RadiumOne engaged with their users and shared the film content. They use the power of social media and use their users to share the film so that friends of friends see it and then share it as well. The campaign was successful and only costed half of the budget. The Theory of Everything Mainly became famous after its elease with its word of it spreading across cinemas and countries.